how to make pinterest work for your business text overlay on image of desktop

PINTEREST FOR BUSINESS

The biggest question I get is how can I make Pinterest work for my business? It is usually from those using Pinterest for saving ideas, recipes, and maybe planning an event. These are all great things to use Pinterest for in your everyday life. BUT, to make Pinterest work for your business you need to focus on your ideal client and make your Pinterest account for THEM.

Welcome to 2020, and Pinterest has changed the game a bit for those using Pinterest as a marketing tool. New information can be overwhelming at first, but if you have been following their best practices up until now, there really is just a slight shift in strategy.

So, let’s break it all down into bite-sized pieces. Using these new best practices helps Pinterest leverage your content and get it out to the right audience, and potential clients and customers.

 


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FRESH IMAGES

First and foremost – Pinterest is a visual search engine!! The platform prefers new images or video that has never been seen on Pinterest before. Beautiful images that match your titles and descriptions with a call to action on them, that draw in your audience and want them to read more, learn more, save it for later, or BUY NOW!

Pinterest has been saying for a while they preference Fresh content (a new image with a new URL is preferred) But, you can strategize duplicate pinning to benefit your account. A duplicate pin is the exact same image and URL combo. You just want to be smart about it.

We all have our best pins that do well over time. If it is a pin that is of value to your audience, reshare it. Just do it in moderation. Give it a couple of months before your reshare that exact image/URL again.

 

Using Tailwind can help with sharing duplicate content. All pins scheduled through Tailwind are considered fresh pins.

 

HOW MANY IMAGES DO I NEED

If you create products and only create them once or twice a month, then I would take multiple images of different angles to use over time. Lifestyle images of your products in action do very well on Pinterest, so take plenty of those. Create multi-image pins, and swap out different snapshots of your products. For Example:

 

1. Multi-image, 2. Single Product with Text overlay, 3. Double products – courtesy of BrownPaperCrafts.com   

 

If you are a blogger or service provider with a blog and only are blogging once a week, then create about 4-5 Pinnable images. Use different styles, text, colors. When using multiple images, it creates more “fresh images” to share to Pinterest. Also, it is a great way to see what type of image style gets more clicks. Examples:

 

Different Pins same blog post, staying on brand. With a change in color on one. Test yours out and see which do best.

 

SHARING TO MORE THAN ONE BOARD

So one of the questions that came up when Pinterest announced the algorithm change: can I pin my image/pin to more than one board…YES!!!

You want to save your pin to the most relevant board FIRST! This way Pinterest knows what your pin is about and who needs to see it if they search for that topic. So it is IMPORTANT to have Your Pin TItle Match the Image, and text that tells what the Pin is about. For example, you wouldn’t put an image of a dog on a Pin that is about a Tropical Vacation…you get what I’m saying.

As this blog post is about Pinterest for Business, I am using desktop images of things I use for pinning to Pinterest, pencils, iPad, desktop, iPhone. I could even use an image of someone on a laptop sitting on a couch. Then my keywords “Pinterest for business” is on the image, in my Title, and in my description…TRIFECTA!!

 

But here’s the kicker…You can pin to more than one board, make sure they are relevant to that topic, just not more than 10 boards. Over time I feel that as marketers on Pinterest we have bombarded some group boards with pins, that may or may not be helping us in the long run. We are sharing as we should, but if you are in 15 group boards about “Social Media” you are not in best practice if you schedule those to all those boards.

Here is my suggestion: Choose the best 10 boards, if those include group boards, GREAT, but you need to make sure that group board is performing well for you. So choose wisely.

You can tell how a group board is repinning for you if you use Tailwind and go to Board Inspector, and choose “from my website”

 

STOP OVERPINNING

Pinterest wants the platform to help businesses grow and wants the user (the pinner-your audience) to have a pleasant experience. If you have been pinning 50 pins a day, it is filling the Smart feed with content that may not be of the highest value to your audience. NOW if you have 50 pins of your own content that is fresh…KUDOS to you, that’s amazing! But it is time to cut back and think about quality over quantity.

15- 25 pins per day is more than enough. Anything more than that may get you marked as spam. Quality content is better than non-relevant content.

You want your best content to be seen, so reducing your schedule to fewer pins w/ high-value relevant content is going to help you over time on Pinterest. It is better to pin 5 AWESOME Pins a day then having 20 pins of just o.k. content that won’t help your numbers.

 

HOW TO STAY WITHIN THE GUIDELINES

By using Tailwind, they will help you know if you are staying within best Practices. They have their new feature – Smart Guide, that helps Pinners stay in the lines of what Pinterest recommends. They want the best for you and to make Pinterest work for your business and using these guidelines will help create engagement of your Pins and grow your account.

Tailwind has also changed the interval of pins if you are pinning to multiple boards. It used to be every 1 day, now there is a 2-day minimum and it will also alert you if you have more than 10 boards.

 

desktop image of iPad with text overlay Pinterest for BusinessyRECAP

  • Use Fresh Images
  • 4-5 Images per piece of Content
  • Duplicate content is ok in moderation(spread out every couple months or seasonally)
  • Share to more than 1 board – 10 boards max at a time
  • 15 – 25 pins per day – Schedule using Tailwind
  • Tailwind’s new Smart Guide for a successful strategy
  • 2-day interval minimum
  • Using these guidelines you can make Pinterest work for your Business

 

RESOURCES

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