How to Schedule Pins with Tailwind

How to Schedule Pins with Tailwind

HOW TO SCHEDULE PINS WITH TAILWIND

Hey, Hey friends! As you know, (because I talk about it all the time) Pinterest is the place to be to if you are looking to market your business and increase traffic to your website or online shop! Some of you may be hesitant to start using Pinterest, due to time constraints. Maybe it seems all too overwhelming and confusing to use Pinterest and actually do it right to reach your goals.

I hear you, and I am here to help! It’s so funny that I tell my clients all the time, my own Pinterest account tends to suffer because I make sure my clients are taken care of first so they can reach their goals. “Hey, don’t look at my Pinterest account – my numbers are weak.” I know, as a Pinterest Strategist I need to take the time to stay consistent on the platform.

Here I am preaching that the 3 pillars of Pinterest are – Keywords, Images, and Consistency and I was completely failing when it came to my own account.

I am going to just swallow my pride and show you how easy it can be to just take 1 hour a week to schedule your Pins in a few different ways by using Tailwind, an API approved app for Pinterest scheduling.

I have been blocking my time over the past few months to grow my Pinterest account “Practicing what I preach”

This post contains affiliate links to products. We may receive a commission for purchases made through these links at no cost to you.

What is Tailwind?

Tailwind is an app that lets you schedule several pins a day at the best times on auto-pilot. It is an official Pinterest Marketing Developer so you know your account is safe and secure and they are required to follow all the rules of Pinterest.

It is an easy tool to use with an extension you will add to your browser. The Tailwind extension is the fastest, easiest way to schedule your pins. When you sign up for a Tailwind account on the main scheduling page you will see a button at the top – I use Firefox, that button will guide you through installing the extension.

then you will see a blue logo in your toolbar like below:

 


Want to learn more Pinterest Tips? Check out these posts:


3 Ways to Schedule Pins through Tailwind

There are 3 different ways to schedule your Pins: using the extension, the hover button, and direct upload.

To use the extension, say you are on Pinterest and in your smart feed or following feed you want to share those pins to some of your boards, just click the blue logo button and then click to choose which images/pins you want to schedule. Your screen will do this:image of several pins from pinterest using the tailwind extension

I chose 3 pins and they are at the bottom left, then click go schedule, this will then populate the draft window:

3 pins in the draft window of tailwind

Here you can enter a PIN TITLE,  edit the description, Fill in which board or boards to schedule them too. If more than one board, you can interval those. I will show you that step later in this post.

Then hit that big green button and they will be put in your queue…easy peasy, right?

**side note, I do not usually schedule pins with no description, so I would just delete those 2 on the right. Sometimes the descriptions do not pull in when scheduling this way. No, biggie, just go back a choose a few more.

 

image of laptop with text overlay email marketingThe second way to schedule is with the hover button. Because you have the extension installed any image on the internet (from your blog or Instagram) can be scheduled directly to Tailwind. When you want to pin your latest blog post just hover over the image in the post and a gray schedule button will appear in the lower-left corner, click that again it will bring up the draft window, edit/add title, descriptions, hashtags (if you use them) and choose board/boards. Interval and click the green schedule button. Bingo, Bango, in the queue!!

As I said, you can do this on Instagram as well if you would like to pin some of your IG content. Click the image in your feed you would like to pin, hover, click the schedule button, go to draft…edit/add, choose boards, interval, and schedule.

We now have scheduled several pins at one time and in just a matter of a few minutes you have your queue full and Congrats you are being consistent on Pinterest, but let me show you how to use the direct upload on Tailwind to schedule several images at one time.

 

This is a great way to get all your pins that have the same URL to a blog post up at one time. When creating new content to Pin, I suggest you make 3-5 Images per blog post, that way you have fresh content for Pinterest to show to your audience instead of pinning the same image over and over again. (Let’s not be Spammy Pammy!!)

 

Direct Uploadcreate new pin on tailwind

On the main schedule screen at the top of your schedule queue, you will see the create a new pin. This will let you upload images/videos, or pin from Instagram (if you use Tailwind for your IG account and it is connected). For this let’s click upload images. Go to where your images are stored, choose multiple if you would like and click open. These images will populate on the drafts page. Here is where you need to be careful with editing.

Go through your steps…choose boards. The Title will auto-populate as Home- website, because Tailwind will default your URL to your home page. You will need to change the Title ( this is a new feature out this week on Tailwind). You will have to add your keyworded descriptions and hashtags.

Need keyword help, check out my Keyword Workbook for Pinterest

 

 

tailwind pin url

 

Next and the most important step…Change the URL to go to the post related to the image. If you do not change it your pin will lead to your home page!!

Intervals

Here is where we can chat about Intervals. If you choose more than one board. There will be a button left to the add to queue button. Here you can choose how many days between that pin will go to the next board on the list in the draft. If you choose 4 boards, it will schedule the first board, then next, and so on.

I recommend spacing those pins out 2-3 days apart. There is a slider and you select how far apart you want the interval. Then set an interval, and the green button will say schedule. There it is!! If you look at your queue you will see those pins with a lock on the set times you requested.

 

I have a handy dandy Checklist to help you with going through these steps because I know this may be a bit much all at once. I love teaching others about what I know of Pinterest and the techy step by step stuff is what I love.


 

If you want to grab my Tailwind scheduling checklist, sign up below and in exchange for your email… I will send over the download to you pronto.

Tailwind Tribes

Speaking of that checklist, there is a section that talks about adding your Pin to Tribes. Let me chat briefly about what Tribes are. Tribes are like the group boards on Pinterest, they are niche specific and can really help you reach a bigger audience. I suggest you join some tribes that your content would be relevant in.

In the drafts when you are editing your pin there is an option to add to tribes, click and then choose which tribes to add that pin to, click share and poof out your pin goes to those Tribes.

Tailwind tribes are an awesome tool for my clients and we see great repins from utilizing those tribes. There are rules, like if you pin 1 then share 1, so make sure you follow the rules for those tribes as to be an awesome fellow pinner!!


Round-Up

  • We learned what Tailwind is.
  • How to schedule Pins 3 different ways
  • Learned how to Interval pins to multiple boards
  • Talked a little about Tailwind Tribes.

Can you tell I love using Tailwind? I know…long post, but I hope it helps you save time in your Pinterest marketing. Pinterest doesn’t have to be hard and time-consuming. With Tailwind you can spend about 30 min or so scheduling pins for the next several days and weeks, and it keeps you showing up for your audience.

You can get your first 100 pins for free with my Tailwind referral, and then it is just $15/ month which is a huge value when it comes to saving time and you are just not ready to have a Pinterest VA handle your account.

If you need assistance in creating your Tailwind account, a Pinterest Audit or Monthly Scheduling Services. Please contact me or check out our services page.

 

If you love this post, please pin and share on all the socials!!


 

 

 

How to Name your Pinterest Boards using Keywords

How to Name your Pinterest Boards using Keywords

Creating Pinterest Boards – Names and Ideas

Hey Hey Pinners!!

When creating your boards on Pinterest, whether a beginner or a seasoned Pinner, you want to utilize keywords to optimize your board names and descriptions for Pinterest SEO (so, your content will be seen, searched, pinned and clicked on)!! Having the right board names is crucial in ranking your pins higher on Pinterest. Get ready to dive in!!

This post contains affiliate links to products. We may receive a commission for purchases made through these links at no cost to you.


Flatlay image of notebooks with text overlay how to set up your boards as a pinterest beginner.

1. HOW MANY BOARDS DO I START WITH?

When starting your Pinterest Business account you need to create about 10 – 15 boards. Don’t have a business accout?-Create one here

  • Your First Board needs to be where you place all your content and only your content. “Best of …”
  • Create up to 5 Boards with your Core Content
  • Then from those Core Content boards – Create niched down topics.

I always use weddings as an example, just because there are so many sub-topics to use! Alright, we have your Best of Dream Weddings for your blog content, then take it to Wedding Decor, Wedding Venues, Wedding Dresses, Wedding Ideas and Inspiration, and Wedding Photography (if you talk about it on your blog it needs to be a main topic board).

Now, let’s niche those down, but first, we need to do a bit of keyword research.

 

2. USE KEYWORDS FOR YOUR BOARD TITLES

Finding keywords on Pinterest is easy peasy by using the Search Bar at the top of the Platform.

Now, you want to think like your client…what would they be putting in that search bar to find. How would they word it?  Board names need to be a focused keyword. Like the example above type Weddings, then see what loads in that suggested menu before you hit enter. Those are good base keywords to name your boards depending on your niche.

 

 

 

 

Let’s select one of those suggestions, weddings colors > Enter > then all the pins with that keyword in them will pop up. There will also be a row of colored tiles and those tiles contain the most popular words searched on that topic. These tiles are keyword ideas to create your more niched down board titles.: fall wedding colors, Neutral wedding colors, Blue wedding colors, etc. These keywords in these tiles working them together creates what we call a “long-tail keyword”.

 

 

 

 

3. WRITE KEYWORDED BOARD DESCRIPTIONS

Rolling right along!! Are you with me? You are doing great!!

You have your board created. You have named it Fall Wedding Colors. Now you need to write what that board contains and again, think like your audience. Pinterest recommends a couple of sentences that describe the board. Fill it with those keywords and make sure it is readable and makes sense.

DO NOT JUST KEYWORD STUFF…NO NO!!

Example: “Having a Fall Wedding? This board is filled with fall wedding color inspiration from rustic to elegant color palettes in navy, burgundy, blue or green. Discover your favorite fall wedding color inspirations and ideas.”

See, easy peasy, I knew you could do it!!


New to Pinterest or need to refresh your existing Pinterest account?? Grab my E-Workbook and keyword your Pinterest Account the right way in just 1 day!!


4. START ADDING PINS TO YOUR BOARDS

When your board is created, actually after you name the board, Pinterest will give you a prompt to save some pins to your new board. Take a look at those a pin a few. You want to fill your boards, but do not over pin!! Pinterest can mark some activity as pinning too much too quickly as spam. You do not want to get put in Pinterest jail 🙂

Finding quality pins to add to your boards is important as well. Click on a pin you would like to add, go to the website and make sure it is what it says it is. For SEO purposes, it is good to pin from the website ( it helps out our blogging friends), but you can always repin from Pinterest. A good pin has a 1-2 sentence description and maybe a few hashtags.

Start adding in YOUR content to these new boards. Pin manually to Pinterest from your website, or you can use Tailwind, and Pinterest approved scheduling tools to do it for you. Pinterest favors fresh pins, and every pin that is scheduled from Tailwind is a “fresh pin”.

Want to check out what Tailwind can do for you? Grab a free month of Tailwind here.

You can pin your posts to more than one board- which will increase your reach. Make sure to pin to the MOST RELEVANT board first then space it out to the other boards over the next few days.

DO NOT pin the same URL to multiple boards all at once – this can get you flagged as spam 🙂 I like to use a 3-day interval between pinning to different boards.

 


Related Posts: Check out these posts for more Pinterest tips!!


RECAP!!

I am hoping you have an understanding of creating, naming and describing your boards for Pinterest! As your Pinterest account grows and you are creating consistent content, you can create new boards to fit your niche and keep your audience engaged. When making new boards, remember these 4 simple steps!!

  • For those just starting you want 10-15 boards with 1 board created for your content only – Your Best of Board
  • Do your keyword research next to find your board names/titles.
  • Create other boards with the main topics you write about, remember you want to think about how your ideal client would search those terms
  • Create niche specific boards with long-tail keywords, the more relevant boards you can pin your content too the more your pins will be seen in the feed.
  • Write 1 – 2 sentences for your board descriptions using broad and long-tail keywords and make it readable and understandable.

 

Let me know in the comments below your questions about Pinterest boards!!

If you need help with Pinterest or just a second set of eyes on your account for a Pinterest Audit – check out our Services to see how Bloom can help your Pinterest grow while you are growing your business!!


If Pinterest overwhelms you, make sure you Grab my Free Pinterest Checklist and 5-day Email Course by subscribing below. Easy actionable steps to get you on the right track with Pinterest Marketing for your business!

Make sure to Like, Share and Leave a Comment below!!! Let’s Get Pinning!!

The Best Email Marketing Tool for Creatives

The Best Email Marketing Tool for Creatives

I am in LOVE Dear Friends!!

We hear it all the time that we need to have an email list. I knew I needed to start marketing to my audience and grow my list and honestly- I tried with Mailchimp for almost 2 years and I just couldn’t grasp what I needed to do. I just didn’t love the layout of the platform and I didn’t have a list to sneeze at to even think about upgrading to a paid plan.

 

Because of that, my email list was near non-existent…then Flodesk came into my world!!

This post contains affiliate links to products. We may receive a commission for purchases made through these links at no cost to you.

 

HOW I FOUND FLODESK

 

One day a was checking my inbox and a fellow creative business owner sent me the most beautiful newsletter email I had ever seen. It was pleasing to the eye, had a light and airy feel, and it was friendly.

I immediately sent her a message back and told her how amazing her email looked and flowed. I was hooked!!

I had been dreading working in one of those other platforms ( something with a monkey??),  I just couldn’t get it to look just the way I wanted to, but it was on my big monthly goal in August to start growing that list. My business is growing and I have big plans. So, after 2 years in business…it’s time to “you know” or get off the pot!!

 

A LITTLE BACKGROUND ON FLODESK

 

The Co-Founders, Martha Bitar, and Rebecca Shostak, set out to creat an email marketing platform for creative business owners who have been struggling to utilize email marketing in their business. They wanted to meet the pain points of creatives and make it easy, beautiful design and copy, and also high converting because that is what email marketing is all about. Giving their audience an email they want to open and click-thru to learn more!!

They have created a viable platform over the last year and are still in beta currently, but they are adding new features all the time. They listen to their client’s feedback and implement changes almost daily. There is a very interactive Facebook group where other Flodeskers ask for help and the community is right there for support. They are soon to roll out Zapier integration – which will take them, I believe, over the top in the best email marketing platform available today!

button with text check out flodesk

Use Code BLOOMAMY1 for 50% your subscription for life!!

FLODESK FEATURES

I am a visual person and just love light and airy photos. I am creative at heart, with a touch of OCD. So the simple, yet beautiful design of Flodesk appealed to me right away. I started with their #UpYourEmailGame challenge and created a welcome sequence in just one day.

When you create your account you will upload your logo and brand colors (which was a new feature the week I signed up), so when creating a new email on the platform it will auto-populate your logo at the top. Easy Click and Drag design can enlarge your logo to the desired size in each template. You cannot upload your own fonts, but they have such a wide selection of fonts available to use, and the ladies have done their research in what specialty fonts do best in an email and there are so many to choose from that you should be able to match closely to your own.

You can create Emails, Opt-in forms, and Workflows in Flodesk. Each asset has the capability to show off your brand, style, and voice. The click and drag option is perfect for aligning your content to be visually pleasing. It has a hover and (+) click to add a layout feature to utilize space dividers, line breaks, and even add your Instagram feed which adds to the awesomeness of this system.

The video below will show how I created a simple yet beautiful email opt-in form in Flodesk using one of their already designed templates, just switch out text, photos, and copy to create your own design easily

 

ALL THE DEETS

There are so many reasons I just love Flodesk. I have completely converted my list to it and shut down my other account. If I was going to have pay to use a system, this is where I want to spend my money.

There are so many beautiful templates to use and edit. The customer support is TOP NOTCH. Easy drop and drag features, but the best part…my open rates are through the roof. I have not had one email go to spam or Promotions, that’s a WIN WIN for me!!

COST: If you sign up while they are still in beta, it is $19 a month(for life), first month free to try it out. Hop in their Facebook group – Flodesk Insiders to get help from others and Martha and Rebecca do respond to your posts when they can…so helpful!

Click that big pink button up on this page and discover Flodesk for yourself.


Want to see my weekly newsletters in Flodesk… Subscribe below!!

I send them on Fridays with Pinterest tips, and tidbits of what’s happening at Bloom. I am so excited to share them with you!!

How to Set Up your Business on Pinterest

How to Set Up your Business on Pinterest

 

HI FRIENDS!!

  • Do you spend all your time posting on Social Media, without gaining results?

  • Do you need more eyes on your blog, website, or shop?

  • Do you wnat a long game marketing plan, that will bring in client, sales, and leads?

If you answered yes to any of these…this post is for you!!

This post contains affiliate links to products. We may receive a commission for purchases made through these links at no cost to you.

Pinterest for Business

You know Pinterest is great for searching for that perfect recipie, home decor, or latest craft idea for the kiddos. If you have been using Pinterest for your personal use and own a business, are a blogger, online entrepreneur, or brand, you need to harness the power of Pinterest for your business by converting or creating a Business Account. Pinterest has become more of a place to create shopping lists, and less and less of the mood board platform it used to be.

Pinterest is a long game marketing platform and it does take time for your pins to gain some tracktion. It is unlike IG, FB, or Twitter that your post is seen quickly and you are just shooting darts at the wall hoping your audience will see your content!! Long game…what is that? It means that your content can be seen for weeks or months after the initial pin. So, basically your Pins continue their life span long after any other social media platform.

Having a business account means you have access to analytics (stats) to see how your account, pins, and clicks are progressing. You can see the overview of the Analytics for Pinterest, in the last few months they are changed their format and it now is super detailed and chuck full of great statistical content (I am a total #’s geek over here in my happy place!)

 


Want to learn more Pinterest tips and tools? Check out these top posts:


pink image with computer and flowers with text overlay how to set up your business on pinterest.

Start with a Strong Foundation

When setting up your new business account your want your profile to serve a purpose. I want to attract your ideal clients and bring in an audience that will be eager to read, pin, share, and purchase your content.

Use a branded image, whether it be a beautiful headshot of you that represents your brand, or a Logo that is recognizable as your business, your audience wants to see it! Pinterest eventhough is not really a social platform, your audience will relate to a face over a logo. Unless..(there is always an exception) you are a brand that is recognizable by the logo, i.e.-Gap, Loft, HGTV, Food Network, you get where I am going. I suggest continuity, If you use one image on IG and FB, use it on Pinterest.

The about you section needs to be keyworded and state who you serve and what you do. To find niched keywords, enter your business type in the pinterest search bar and it will populate keywords so you can be found in search. Pinterest keywording is so important in your profile, boards, and pin descriptions because…it’s a search engine!! You can search People, Boards, Products, and Videos…all on Pinterest.

If I search for stationery, for example, I can choose the field from the drop down menu.

So, if I am looking for someone to make some custom stationery, I can go to the People section and those that have that keyword in their Display Name or in their about section will populate on the screen.

***KEYWORDS ARE IMPORTANT***

 

Next: Claim Your Website

You can claim your website in settings. It sounds complicated, but really it is super easy.Tailwind has a step-by-step tutorial that is wonderful. By doing so you have all the benefits of a Business Account:

  • Analytics
  • Your profile pic will show on all your pins
  • A globe icon on your profile next to your URL, to show authenticity.

** What is Tailwind- the only scheduling tool I use with my clients and my own account. Just a few hours a month I can schedule content to Pinterest and all those Pins are seen as Fresh Pins (which is Best Practices for Pinterst) Keep it Fresh and Pinterest will love you!! They are API approved for Pinterest and very user friendly. If looking to automate your Pinning, Get a Free Month of Tailwind on Me!!

You can also claim your Instagram, Etsy Shop, and You Tube for even more statistics!!

Other Profile Settings

You can also set your notifications, privacy, and connected apps as well. But Hey let’s go back to your Profile again…

Scroll down to where it says Featured Boards…if you are new, you will have to wait until you create your boards and then choose the ones you want to highlight!!

Set Up Your Boards

Create a 1-2 sentence board description for each board that makes sense with the keywords you’ve researched.

Find related pins to pin to these boards. If starting new fill with about 15 pins each.

Absolutely add your Pins as well!!

I will go into more detail about boards on my next blog post….so stay tuned for that one.

This will give you a great start to using Pinterest for Marketing your business. So, stop spending so much time on Social Media and let Pinterest start driving the traffic and sales you are looking for. Just remember 3 easy tips –

  • Pin consistently – even if it’s just 5 pins a day Using Tailiwind helps save time!
  • Use good keywords – use the search bar on Pinterest
  • Create click worthy pin images with text overlay – See – How to Create Amazing Pins in Canva

 

In the Meantime – You can Grab my Get Started on Pinterest Checklist!

In exchage for your email…I will send over the checklist to have you up and running on Pinterest in just 30 minutes.

When you recieve my emails, it will walk you thru the next steps to create your boards, how to keyword, how to create images, and so much more!!


If you have questions about Pinterest, or need a second set of eyes on your account? Let’s hop on a Complimentary Call and see how I can help in your Pinterest Marketing with Bloom’s Pinterest Services, or Pinterest Audit and Strategy Sessions.

IF YOU LOVE THIS POST…PIN IT TO SHARE AND LEAVE A COMMENT BELOW!!

Blessings!!

 

How to Edit a Pin Image on Pinterest

Have you seen Pinterest’s newest feature? Let me show you how to create a new pin and edit the image all in Pinterest desktop!

Hey there!! I am back again this week with a quick video for those that are struggling to create good images for Pinterest. Pinterest has a new feature, when you create a new Pin on the desktop only, you can add an image like before, but now you can edit that image and add to it with text and your logo!!

Check out this walkthru of the new feature:

 

WHO IS IT FOR?

This feature is super simple and if you are new to Pinterest and have never used a graphic design tool. This will be a perfect starting point. You can find wonderful stock images to use that are relevant to your posts on sites like Unsplash, Creative Market, Pexels.

I personally use Canva, but I know when I started creating Pins a few years ago, it can be intimidating to learn something new and make it look good enough to pin.

PROS

  • Multiple Basic Font Options
  • Graphics are clear
  • Already Pinterest optimized in size
  • Can add logo
  • Easy to use
  • 1:1 ratio for Video Pins

CONS

  • Limited to just one group of text
  • Cannot change the text to multiple colors
  • Cannot adjust transparency
  • Limited to where logo and text can be placed
  • Not for an advanced Pinner/Blogger

If you are looking to create Amazing Pins for Pinterest, check out how I use Canva to do that in this post.

I hope you found this helpful, and if you are a begging blogger and have more questions about how to get started on Pinterest, grab my “Get Started on Pinterest Checklist” when you subscribe to my newsletter. I will keep you up to date monthly with new Pinterest trends so you can get ready to Pin! (I don’t spam…Promise!!)

If you are looking for help with Marketing your Business on Pinterest, we would love to help. From Monthly Pinning to Promoted Pins, and one on one strategy sessions, Bloom Virtual Solutions can help you grow your Pinterest Reach- Check out our Services Services Page or Contact Contact us

IF YOU LOVE IT, PIN IT!!! SHARE, SHARE, SHARE. Leave a comment below and let me know how you feel about the new image editing.

Image of Party Favors with Text Overlay new pinterest feature and logo

 

How to Navigate Pinterest’s Online Analytics

Hey Pinners!! Today I am going to walk you through the new Online Analytics for Pinterest.

Pinterest is always changing so I like to keep up with all the new things they have to offer and pass those on to my clients. The new analytics page is brand new…do you have it yet? If not stay tuned, it is rolling out now. I have a love for this new look and how extensive the reporting is.

MY FAVORITE FEATURES:

  • Custom Date Range or up to 90 days of stats!!
  • Impressions instead of Reach
  • Tracking of Engagement, close-ups, and saves.
  • Tracking of Claimed accounts – not just Pinterest, but Etsy, YouTube, or Instagram
  • Sorting by source – From You and Not from you(repins)

 

Watch this video walk-thru of the features and tell me what your favorites are: 

 

This was just a brief overview of what can be tracked and reported. I mainly tend to focus on Impressions, Clicks, and Top Pins for the month for my clients. I take some screenshots, which are great for this visual platform, and put them in an organized report. I just love to see those numbers grow, albeit some months are slower than others and there are the normal dips in the year. Whether it be holidays, seasonal content, or Pinterest changing things up. We always tell our clients…stay consistent. Compare your numbers to what you have from a year ago and if you’re still stumped, let’s look at the basics: keywords, images, and consistency!

Are you needing help with your Pinterest growth and progress? Here at Bloom Virtual Solutions we LOVE Pinterest and helping creative bloggers and female entrepreneurs reach their goals for Pinterest. If you need assistance, please CONTACT us and check out our SERVICES page. Pinterest is our Passion and we are happy to help!

PIN IT IF YOU LOVE IT!! – SHARE IT!! COMMENT BELOW!!

Image of flowers with text overlay how to navigate new pinterest anlytics, with video screenshot.