How to Make Pinterest work for Your Business

How to Make Pinterest work for Your Business

how to make pinterest work for your business text overlay on image of desktop

PINTEREST FOR BUSINESS

The biggest question I get is how can I make Pinterest work for my business? It is usually from those using Pinterest for saving ideas, recipes, and maybe planning an event. These are all great things to use Pinterest for in your everyday life. BUT, to make Pinterest work for your business you need to focus on your ideal client and make your Pinterest account for THEM.

Welcome to 2020, and Pinterest has changed the game a bit for those using Pinterest as a marketing tool. New information can be overwhelming at first, but if you have been following their best practices up until now, there really is just a slight shift in strategy.

So, let’s break it all down into bite-sized pieces. Using these new best practices helps Pinterest leverage your content and get it out to the right audience, and potential clients and customers.

 


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FRESH IMAGES

First and foremost – Pinterest is a visual search engine!! The platform prefers new images or video that has never been seen on Pinterest before. Beautiful images that match your titles and descriptions with a call to action on them, that draw in your audience and want them to read more, learn more, save it for later, or BUY NOW!

Pinterest has been saying for a while they preference Fresh content (a new image with a new URL is preferred) But, you can strategize duplicate pinning to benefit your account. A duplicate pin is the exact same image and URL combo. You just want to be smart about it.

We all have our best pins that do well over time. If it is a pin that is of value to your audience, reshare it. Just do it in moderation. Give it a couple of months before your reshare that exact image/URL again.

 

Using Tailwind can help with sharing duplicate content. All pins scheduled through Tailwind are considered fresh pins.

 

HOW MANY IMAGES DO I NEED

If you create products and only create them once or twice a month, then I would take multiple images of different angles to use over time. Lifestyle images of your products in action do very well on Pinterest, so take plenty of those. Create multi-image pins, and swap out different snapshots of your products. For Example:

 

1. Multi-image, 2. Single Product with Text overlay, 3. Double products – courtesy of BrownPaperCrafts.com   

 

If you are a blogger or service provider with a blog and only are blogging once a week, then create about 4-5 Pinnable images. Use different styles, text, colors. When using multiple images, it creates more “fresh images” to share to Pinterest. Also, it is a great way to see what type of image style gets more clicks. Examples:

 

Different Pins same blog post, staying on brand. With a change in color on one. Test yours out and see which do best.

 

SHARING TO MORE THAN ONE BOARD

So one of the questions that came up when Pinterest announced the algorithm change: can I pin my image/pin to more than one board…YES!!!

You want to save your pin to the most relevant board FIRST! This way Pinterest knows what your pin is about and who needs to see it if they search for that topic. So it is IMPORTANT to have Your Pin TItle Match the Image, and text that tells what the Pin is about. For example, you wouldn’t put an image of a dog on a Pin that is about a Tropical Vacation…you get what I’m saying.

As this blog post is about Pinterest for Business, I am using desktop images of things I use for pinning to Pinterest, pencils, iPad, desktop, iPhone. I could even use an image of someone on a laptop sitting on a couch. Then my keywords “Pinterest for business” is on the image, in my Title, and in my description…TRIFECTA!!

 

But here’s the kicker…You can pin to more than one board, make sure they are relevant to that topic, just not more than 10 boards. Over time I feel that as marketers on Pinterest we have bombarded some group boards with pins, that may or may not be helping us in the long run. We are sharing as we should, but if you are in 15 group boards about “Social Media” you are not in best practice if you schedule those to all those boards.

Here is my suggestion: Choose the best 10 boards, if those include group boards, GREAT, but you need to make sure that group board is performing well for you. So choose wisely.

You can tell how a group board is repinning for you if you use Tailwind and go to Board Inspector, and choose “from my website”

 

STOP OVERPINNING

Pinterest wants the platform to help businesses grow and wants the user (the pinner-your audience) to have a pleasant experience. If you have been pinning 50 pins a day, it is filling the Smart feed with content that may not be of the highest value to your audience. NOW if you have 50 pins of your own content that is fresh…KUDOS to you, that’s amazing! But it is time to cut back and think about quality over quantity.

15- 25 pins per day is more than enough. Anything more than that may get you marked as spam. Quality content is better than non-relevant content.

You want your best content to be seen, so reducing your schedule to fewer pins w/ high-value relevant content is going to help you over time on Pinterest. It is better to pin 5 AWESOME Pins a day then having 20 pins of just o.k. content that won’t help your numbers.

 

HOW TO STAY WITHIN THE GUIDELINES

By using Tailwind, they will help you know if you are staying within best Practices. They have their new feature – Smart Guide, that helps Pinners stay in the lines of what Pinterest recommends. They want the best for you and to make Pinterest work for your business and using these guidelines will help create engagement of your Pins and grow your account.

Tailwind has also changed the interval of pins if you are pinning to multiple boards. It used to be every 1 day, now there is a 2-day minimum and it will also alert you if you have more than 10 boards.

 

desktop image of iPad with text overlay Pinterest for BusinessyRECAP

  • Use Fresh Images
  • 4-5 Images per piece of Content
  • Duplicate content is ok in moderation(spread out every couple months or seasonally)
  • Share to more than 1 board – 10 boards max at a time
  • 15 – 25 pins per day – Schedule using Tailwind
  • Tailwind’s new Smart Guide for a successful strategy
  • 2-day interval minimum
  • Using these guidelines you can make Pinterest work for your Business

 

RESOURCES

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Hashtags on Pinterest, do we still need to utilize them?

Hashtags on Pinterest, do we still need to utilize them?

Hashtags have been a part of Pinterest descriptions since 2017. It is now 2020 and as we know, Pinterest is constantly changing, things come and go…remember the First Five!!…so let’s dive into Hashtags on Pinterest, and do we still need to utilize them?

 

desktop flaylay of notebook with text overlat hashtags on pinterest

Hashtag Facts

They are searchable and clickable. If you go to a Pin you like and scroll to the description, they will show up as blue text and you can click and it will populate pins in the feed that have that hashtag.

 

They are not like Instagram hashtags that can be like, #notmybestlook, or #seriously. No, hashtags are another way to utilize keywords for your pins to be searchable and reach your ideal audience. Pinterest is a search engine and keywords are KING to finding content and reaching your audience.

 

Pinterest says we can use up to 20, but recently with spam prevention practices coming into play, I suggest only use 2-4. Make them relevant to what your blog post or product is about and make sure it is a niched down keyword so it is more likely to be shown to the best audience…your ideal clients.

 

 

 

 

If you are looking to learn all about KEYWORDS, check out my Pinterest Workbook for Keywording, here!!

 

 

Where to Use Hashtags

Hashtags are to only be used in your Pin descriptions. They are a keyword tool that Pinterest uses to determine what your Pin is about, and can be disbursed to those searching those terms. Make sure your pin description is related to your image and your title. Make it a conversational 1- 2 sentence description with your best keywords at the beginning. Only the first 50 characters will be seen in the feed (and sometimes not, depending on if Pinterest is showing descriptions) but rest assured your description is in there and doing its job for SEO, search optimization.

After the description, use your branded hashtag. EX: #BloomVirtualSolutions. Then your best keywords for the post, EX: #pinteresthashtagtips #pinterestseo #pinteresttips

We use the branded tag first because if a pinner was to click, they are more likely to click the first one, and then that will lead them to all your other content…more views, saves and clicks are possible when your pins show up in the hashtag feed.

Another reason and I have had to use it recently, is to find your pins to check on them because they can be stolen and leading to a spam site that is not your own.

In this online world, it happens, and we could totally go down that rabbit hole, but Pinterest is aware and they do their best to take care of it. If you want some tips on how to report a Stolen Pin, check out this post HERE

Hashtags do not need to be in Titles, Board Titles, Board descriptions, or your Profile. These are not clickable and searchable and have no benefit to Pinterest SEO.

 

When should you use Hashtags

Hashtags can be placed when creating a fresh pin, and new description. It really is not going to do you any good to go back and add hashtags to previous posts. Since Pinterest is prioritizing Fresh content, new images, new URLs, that is the time to place those hashtags in the description.

But, are they still considered best practice and align with Pinterest’s new changes. YES, I have seen where they may not be relevant anymore, but if you check out Pinterest best practices page. they still recommend adding in a couple of hashtags at the end of your descriptions. Their new Best Practices is page is beautiful, simple to understand, and pretty…check that one out.

 

ROUNDING IT UP

  • Hashtags are still best practice
  • Use 2-4 hashtags per pin
  • The first hashtag, your brand #BloomVirtualSolutions
  • Put them at the end of your pin description…ONLY
  • Just for fresh content, no need to go back and add them to old pins

 

There you go, simple and breezy, easy peasy!! If you have any questions about Pinterest, leave them in the comments below.

 

Make sure to follow us on Instagram to catch our Wednesday Carline Pinterest Tips.

 

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