How to Name your Pinterest Boards using Keywords

Creating Pinterest Boards – Names and Ideas

Hey Hey Pinners!!

When creating your boards on Pinterest, whether a beginner or a seasoned Pinner, you want to utilize keywords to optimize your board names and descriptions for Pinterest SEO (so, your content will be seen, searched, pinned and clicked on)!! Having the right board names is crucial in ranking your pins higher on Pinterest. Get ready to dive in!!

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Flatlay image of notebooks with text overlay how to set up your boards as a pinterest beginner.


When starting your Pinterest Business account you need to create about 10 – 15 boards. Don’t have a business accout?-Create one here

  • Your First Board needs to be where you place all your content and only your content. “Best of …”
  • Create up to 5 Boards with your Core Content
  • Then from those Core Content boards – Create niched down topics.

I always use weddings as an example, just because there are so many sub-topics to use! Alright, we have your Best of Dream Weddings for your blog content, then take it to Wedding Decor, Wedding Venues, Wedding Dresses, Wedding Ideas and Inspiration, and Wedding Photography (if you talk about it on your blog it needs to be a main topic board).

Now, let’s niche those down, but first, we need to do a bit of keyword research.



Finding keywords on Pinterest is easy peasy by using the Search Bar at the top of the Platform.

Now, you want to think like your client…what would they be putting in that search bar to find. How would they word it?  Board names need to be a focused keyword. Like the example above type Weddings, then see what loads in that suggested menu before you hit enter. Those are good base keywords to name your boards depending on your niche.





Let’s select one of those suggestions, weddings colors > Enter > then all the pins with that keyword in them will pop up. There will also be a row of colored tiles and those tiles contain the most popular words searched on that topic. These tiles are keyword ideas to create your more niched down board titles.: fall wedding colors, Neutral wedding colors, Blue wedding colors, etc. These keywords in these tiles working them together creates what we call a “long-tail keyword”.






Rolling right along!! Are you with me? You are doing great!!

You have your board created. You have named it Fall Wedding Colors. Now you need to write what that board contains and again, think like your audience. Pinterest recommends a couple of sentences that describe the board. Fill it with those keywords and make sure it is readable and makes sense.


Example: “Having a Fall Wedding? This board is filled with fall wedding color inspiration from rustic to elegant color palettes in navy, burgundy, blue or green. Discover your favorite fall wedding color inspirations and ideas.”

See, easy peasy, I knew you could do it!!

New to Pinterest or need to refresh your existing Pinterest account?? Grab my E-Workbook and keyword your Pinterest Account the right way in just 1 day!!


When your board is created, actually after you name the board, Pinterest will give you a prompt to save some pins to your new board. Take a look at those a pin a few. You want to fill your boards, but do not over pin!! Pinterest can mark some activity as pinning too much too quickly as spam. You do not want to get put in Pinterest jail 🙂

Finding quality pins to add to your boards is important as well. Click on a pin you would like to add, go to the website and make sure it is what it says it is. For SEO purposes, it is good to pin from the website ( it helps out our blogging friends), but you can always repin from Pinterest. A good pin has a 1-2 sentence description and maybe a few hashtags.

Start adding in YOUR content to these new boards. Pin manually to Pinterest from your website, or you can use Tailwind, and Pinterest approved scheduling tools to do it for you. Pinterest favors fresh pins, and every pin that is scheduled from Tailwind is a “fresh pin”.

Want to check out what Tailwind can do for you? Grab a free month of Tailwind here.

You can pin your posts to more than one board- which will increase your reach. Make sure to pin to the MOST RELEVANT board first then space it out to the other boards over the next few days.

DO NOT pin the same URL to multiple boards all at once – this can get you flagged as spam 🙂 I like to use a 3-day interval between pinning to different boards.


Related Posts: Check out these posts for more Pinterest tips!!


I am hoping you have an understanding of creating, naming and describing your boards for Pinterest! As your Pinterest account grows and you are creating consistent content, you can create new boards to fit your niche and keep your audience engaged. When making new boards, remember these 4 simple steps!!

  • For those just starting you want 10-15 boards with 1 board created for your content only – Your Best of Board
  • Do your keyword research next to find your board names/titles.
  • Create other boards with the main topics you write about, remember you want to think about how your ideal client would search those terms
  • Create niche specific boards with long-tail keywords, the more relevant boards you can pin your content too the more your pins will be seen in the feed.
  • Write 1 – 2 sentences for your board descriptions using broad and long-tail keywords and make it readable and understandable.


Let me know in the comments below your questions about Pinterest boards!!

If you need help with Pinterest or just a second set of eyes on your account for a Pinterest Audit – check out our Services to see how Bloom can help your Pinterest grow while you are growing your business!!

If Pinterest overwhelms you, make sure you Grab my Free Pinterest Checklist and 5-day Email Course by subscribing below. Easy actionable steps to get you on the right track with Pinterest Marketing for your business!

Make sure to Like, Share and Leave a Comment below!!! Let’s Get Pinning!!

How to Set Up your Business on Pinterest



  • Do you spend all your time posting on Social Media, without gaining results?

  • Do you need more eyes on your blog, website, or shop?

  • Do you wnat a long game marketing plan, that will bring in client, sales, and leads?

If you answered yes to any of these…this post is for you!!

This post contains affiliate links to products. We may receive a commission for purchases made through these links at no cost to you.

Pinterest for Business

You know Pinterest is great for searching for that perfect recipie, home decor, or latest craft idea for the kiddos. If you have been using Pinterest for your personal use and own a business, are a blogger, online entrepreneur, or brand, you need to harness the power of Pinterest for your business by converting or creating a Business Account. Pinterest has become more of a place to create shopping lists, and less and less of the mood board platform it used to be.

Pinterest is a long game marketing platform and it does take time for your pins to gain some tracktion. It is unlike IG, FB, or Twitter that your post is seen quickly and you are just shooting darts at the wall hoping your audience will see your content!! Long game…what is that? It means that your content can be seen for weeks or months after the initial pin. So, basically your Pins continue their life span long after any other social media platform.

Having a business account means you have access to analytics (stats) to see how your account, pins, and clicks are progressing. You can see the overview of the Analytics for Pinterest, in the last few months they are changed their format and it now is super detailed and chuck full of great statistical content (I am a total #’s geek over here in my happy place!)


Want to learn more Pinterest tips and tools? Check out these top posts:

pink image with computer and flowers with text overlay how to set up your business on pinterest.

Start with a Strong Foundation

When setting up your new business account your want your profile to serve a purpose. I want to attract your ideal clients and bring in an audience that will be eager to read, pin, share, and purchase your content.

Use a branded image, whether it be a beautiful headshot of you that represents your brand, or a Logo that is recognizable as your business, your audience wants to see it! Pinterest eventhough is not really a social platform, your audience will relate to a face over a logo. Unless..(there is always an exception) you are a brand that is recognizable by the logo, i.e.-Gap, Loft, HGTV, Food Network, you get where I am going. I suggest continuity, If you use one image on IG and FB, use it on Pinterest.

The about you section needs to be keyworded and state who you serve and what you do. To find niched keywords, enter your business type in the pinterest search bar and it will populate keywords so you can be found in search. Pinterest keywording is so important in your profile, boards, and pin descriptions because…it’s a search engine!! You can search People, Boards, Products, and Videos…all on Pinterest.

If I search for stationery, for example, I can choose the field from the drop down menu.

So, if I am looking for someone to make some custom stationery, I can go to the People section and those that have that keyword in their Display Name or in their about section will populate on the screen.



Next: Claim Your Website

You can claim your website in settings. It sounds complicated, but really it is super easy.Tailwind has a step-by-step tutorial that is wonderful. By doing so you have all the benefits of a Business Account:

  • Analytics
  • Your profile pic will show on all your pins
  • A globe icon on your profile next to your URL, to show authenticity.

** What is Tailwind- the only scheduling tool I use with my clients and my own account. Just a few hours a month I can schedule content to Pinterest and all those Pins are seen as Fresh Pins (which is Best Practices for Pinterst) Keep it Fresh and Pinterest will love you!! They are API approved for Pinterest and very user friendly. If looking to automate your Pinning, Get a Free Month of Tailwind on Me!!

You can also claim your Instagram, Etsy Shop, and You Tube for even more statistics!!

Other Profile Settings

You can also set your notifications, privacy, and connected apps as well. But Hey let’s go back to your Profile again…

Scroll down to where it says Featured Boards…if you are new, you will have to wait until you create your boards and then choose the ones you want to highlight!!

Set Up Your Boards

Create a 1-2 sentence board description for each board that makes sense with the keywords you’ve researched.

Find related pins to pin to these boards. If starting new fill with about 15 pins each.

Absolutely add your Pins as well!!

I will go into more detail about boards on my next blog post….so stay tuned for that one.

This will give you a great start to using Pinterest for Marketing your business. So, stop spending so much time on Social Media and let Pinterest start driving the traffic and sales you are looking for. Just remember 3 easy tips –

  • Pin consistently – even if it’s just 5 pins a day Using Tailiwind helps save time!
  • Use good keywords – use the search bar on Pinterest
  • Create click worthy pin images with text overlay – See – How to Create Amazing Pins in Canva


In the Meantime – You can Grab my Get Started on Pinterest Checklist!

In exchage for your email…I will send over the checklist to have you up and running on Pinterest in just 30 minutes.

When you recieve my emails, it will walk you thru the next steps to create your boards, how to keyword, how to create images, and so much more!!

If you have questions about Pinterest, or need a second set of eyes on your account? Let’s hop on a Complimentary Call and see how I can help in your Pinterest Marketing with Bloom’s Pinterest Services, or Pinterest Audit and Strategy Sessions.




My Farmhouse Renovation – Part 1


Hey! Hey!! I am so excited to share with you our Renovation of our brand new home – Farmhouse Style. We purchased a beautifully built – brand new home recently, but knew we wanted to put our our mark on it. This is a mulitple post project and I am highlighting a few of the spectacular things we have done!

We had been looking at moving to a larger home and wanted an open floor plan with an island. We saw several homes we liked and even made an offer – or two- and under contract once before we finally bought this one. It was perfect for us – minus the Master on Main that we were hoping for. It was not one we had looked at previously, but it came back on the market and we snatched it up quickly! When we had our first showing we knew it felt like us, this was going to be HOME!

From the Outside it looks like your typical Builder Home, but when we walked in we fell in love with the open floor plan.



The only thing… THAT PAINT!! Honestly it was not as yellow as this image makes it look, but it was not the neutral we were going for.

Over the past several years of owning homes and our last cute cottage that we totally renovated, we KNEW we could paint this and make it ours. It has to be Gray! It is my favorite neutral color and the base of my Farmhouse style obsession. If you know me, I love me some Chip and Joanna, Fixer Upper, and use their style somewhat on my decor ideas. I always say, Joanna is my muse.

There are so many options with a gray paint. Some are Greige (beige effect), some have blue undertones, and some green undertones. We looked at several samples online and on Pinterest. Since this house has so much light coming in I didn’t want to go too dark. In our last home we chose a darker gray/greige color and loved it. (Filtered Shade by Valspar, and Dolphin Fin by BEHR)


Since I wanted a lighter gray, I did some research on Silver Drop. In the same color family as what we had before, but lighter. I found some great sample pics on Pinterest and blog posts and decided to go with it.


It looks amazing!! Hubs started on the dining room first, and then completed the whole downstairs before the kids and I moved in, they were still in school and we were living with family for a couple weeks. We used the Marquee – Paint and Primer in One, in a Flat/Matte finish. It is super easy to clean, covers in one coat and makes my heart happy!

Here is the after!!


OMG!! WE ARE IN LOVE with this home now. It feels like us. It is amazing how a paint color can change the whole feel of the room. We truly have the farmhouse we of our dreams.

We also added the shiplap to the bar island, and a tile backsplash.


Sectional–  deep seating sectional by Cindy Crawford from Rooms To Go.

Oversized Chair – Knoxville Wholesale Furniture.

Ottoman – BigLots,

Rug – Target (on clearance as a return!)

Breakfast Nook Chairs – Amazon  ( not an affiliate link, I just love these chairs. So affordable.)



» 5 Self Care Tips for Work at Home Moms

» What’s New – Pinterest Assistance!

» My Word for 2019 


Stay tuned for Part 2 of our Farmhouse Renovation. We will be tackling the island wall with Shiplap…of course!!

Come follow me on Instagram, FB and Pinterest, THANKS FOR YOUR SUPPORT



2 pictures of the same house before and after photos with text overlay before and after my farmhouse reno pt 1

How to Edit a Pin Image on Pinterest

Have you seen Pinterest’s newest feature? Let me show you how to create a new pin and edit the image all in Pinterest desktop!

Hey there!! I am back again this week with a quick video for those that are struggling to create good images for Pinterest. Pinterest has a new feature, when you create a new Pin on the desktop only, you can add an image like before, but now you can edit that image and add to it with text and your logo!!

Check out this walkthru of the new feature:



This feature is super simple and if you are new to Pinterest and have never used a graphic design tool. This will be a perfect starting point. You can find wonderful stock images to use that are relevant to your posts on sites like Unsplash, Creative Market, Pexels.

I personally use Canva, but I know when I started creating Pins a few years ago, it can be intimidating to learn something new and make it look good enough to pin.


  • Multiple Basic Font Options
  • Graphics are clear
  • Already Pinterest optimized in size
  • Can add logo
  • Easy to use
  • 1:1 ratio for Video Pins


  • Limited to just one group of text
  • Cannot change the text to multiple colors
  • Cannot adjust transparency
  • Limited to where logo and text can be placed
  • Not for an advanced Pinner/Blogger

If you are looking to create Amazing Pins for Pinterest, check out how I use Canva to do that in this post.

I hope you found this helpful, and if you are a begging blogger and have more questions about how to get started on Pinterest, grab my “Get Started on Pinterest Checklist” when you subscribe to my newsletter. I will keep you up to date monthly with new Pinterest trends so you can get ready to Pin! (I don’t spam…Promise!!)

If you are looking for help with Marketing your Business on Pinterest, we would love to help. From Monthly Pinning to Promoted Pins, and one on one strategy sessions, Bloom Virtual Solutions can help you grow your Pinterest Reach- Check out our Services Services Page or Contact Contact us

IF YOU LOVE IT, PIN IT!!! SHARE, SHARE, SHARE. Leave a comment below and let me know how you feel about the new image editing.

Image of Party Favors with Text Overlay new pinterest feature and logo


How to Navigate Pinterest’s Online Analytics

Hey Pinners!! Today I am going to walk you through the new Online Analytics for Pinterest.

Pinterest is always changing so I like to keep up with all the new things they have to offer and pass those on to my clients. The new analytics page is brand new…do you have it yet? If not stay tuned, it is rolling out now. I have a love for this new look and how extensive the reporting is.


  • Custom Date Range or up to 90 days of stats!!
  • Impressions instead of Reach
  • Tracking of Engagement, close-ups, and saves.
  • Tracking of Claimed accounts – not just Pinterest, but Etsy, YouTube, or Instagram
  • Sorting by source – From You and Not from you(repins)


Watch this video walk-thru of the features and tell me what your favorites are: 


This was just a brief overview of what can be tracked and reported. I mainly tend to focus on Impressions, Clicks, and Top Pins for the month for my clients. I take some screenshots, which are great for this visual platform, and put them in an organized report. I just love to see those numbers grow, albeit some months are slower than others and there are the normal dips in the year. Whether it be holidays, seasonal content, or Pinterest changing things up. We always tell our clients…stay consistent. Compare your numbers to what you have from a year ago and if you’re still stumped, let’s look at the basics: keywords, images, and consistency!

Are you needing help with your Pinterest growth and progress? Here at Bloom Virtual Solutions we LOVE Pinterest and helping creative bloggers and female entrepreneurs reach their goals for Pinterest. If you need assistance, please CONTACT us and check out our SERVICES page. Pinterest is our Passion and we are happy to help!


Image of flowers with text overlay how to navigate new pinterest anlytics, with video screenshot.


Faith in the Brokenness – The Process of Grieving for the Loss of a Parent

Grieving the Loss of a Parent

If you would have told me 10 days ago, my Mother would no longer be with us. I would have not believed you. I know we are never promised tomorrow, but I had just spoken to her 3 days prior to her death.

My mother lived a long life and a daily battle with Type 1 Juevenile Diabetes. She was diagnosed at the age of 8, and lived until 2 days before her 74th birthday. She survived 2 heart attacks in her later years, and many, many low and high blood sugar days. We knew that her body would give out at some point, but I do not think we were prepared for the suddeness of it.

My Mother- Charlotte

She was born in Boston, MA in 1945 and had 1 sister who preceeded her in death a few years ago. She lived in Marlborough with my Grandparents until she married my father. She was the mother of 3 children, my brother Alan, myself, and my sister Kristen. We lived in Massachusettes until I was 5 and then moved to Ft. Myers, FL, and my mother lived there until all of my siblings and I moved out and began our own lives.

My parents divorced after I graduated high school, and my mother lived on her own and was a very independant lady. So much sometimes, to a fault and would not take help from many people. She struggled for many years with her health, and I remember several times low blood sugar would take over and make her very sick. After her second heart attack, she realized that she was blessed to have lived as long as she did and decided to donate her body to the “university” upon her death. She felt that since she lived so long with T1D, maybe seeing what her body had been through over the years, it could help reasearchers/medical students get closer to a cure.

She was a spunky, woman. Her friends from church said she had a great sense of humor and always cracking jokes. Now as her child, we did not always see that side of her, and took some things she said to heart and I’ll be honest it hurt! I loved my mother but sometimes, i feel as our parents get older those filters just don’t show up in conversation as they did when we were younger. But I know deep down she meant well.

My mother was definately one person that knew EXACTLY where her eternal home was going to be. She loved Jesus and prayed for our family and friends constantly. The last time I spoke with her, the last thing she said to me was, Just Pray!!

Her Heavenly Home

My mother did not show up to an event at Church Thursday, April 11th, 2019. So her friends began to worry, an offficer was called to her apartment and they found her. We are not sure what exactly happened, and we will never really know. Since she was being donated for research, she made this request known for many of the past years, they will send her ashes along to us in a few weeks.

I do know this…I have a vision of Jesus coming in to apartment to walk her to heaven, hand in hand. She is with her heavenly Father and at peace, no more tears, no more pain, no more sickness. She is worshipping with splendor and amazmement that we will not see till we are called home as well.

She celebrated her Birthday in Heaven and will celebrate her 1st Easter in heaven this week. Oh what a glorious day that will be!!

Praying through it all

If you have been following me for awhile, you know my Faith is who I am. I know where my Mom is and totally believe I will see her again on those streets of gold. But, my mind and body have been in overdrive over the last week and just a day ago, I really had a hard time coping with this loss.They say losing a parent is different, and I totally get what that feels like now. It is different than an uncle or grandparent, it just is and I can’t quite explain it. I am sad, weepy and think, gosh I just can’t pick up the phone and call her. So, I pray!! I pray alot! It is comforting and I have a wonderful small group of ladies from my church that I can bounce thoughts off of.

Just this week in small group one of my ladies said she read, when you are stressed, sad or needing something for the Lord to take from you….place your palms up. Hands open and palms up! This was so profound to us, this is the resting pose of recieving and it makes beautiful sense to me.

SO, I made a graphic. You can pin it, share it or shoot me an email and I will send you the download.

hashtag and image of hands with palms facing up and text of Pray through it all.

Don’t you just LOVE IT!!

Thank you for letting me share my story, I hope to look back a year from now and not be so sad. This has helped process what I am going through at the moment!


– Blessings!!