Let’s Talk Pinterest Analytics
There has been a lot of chatter in the Pinterest realm lately about “My numbers are dropping!! Help!!” I want to help you understand your numbers in Pinterest Analytics and which ones you really need to focus on, what they represent and guide you to create a strategy that works for your business.
First and foremost…I will say that not all businesses work the same on Pinterest. Some bloggers and creators have seasonal content and do better some months than others. Even evergreen content (ha, I didn’t even know that is what “anytime” content meant until I began my Pinterest Marketing business) can fluctuate depending on the time of year!
Usually, best practice for pinning content is to start pinning about 45 days before the season/event. But as of recently, it seems it gets earlier and earlier for those seasons.
You know what I mean, Christmas pins were starting in Sept!! We hadn’t even begun planning our Halloween costumes and here come the Holiday/Christmas/Black Friday pins.
I want to break this down for Seasonal and Evergreen content first, then we can dive into what the numbers mean.
This is the content that can be pinned all year round. Say you are a business or marketing coach…you don’t have a season, per se. You may get a bit of a spike in the new year, due to resolutions but overall these are topics that drive traffic most of the year.
You want to always be creating fresh content for Pinterest. Are you blogging consistently? If you are blogging once a week, bi-weekly or even once a month you CAN stay consistent in your pinning. Create multiple images to pin and spread those until your next product or post is ready to publish.
Pinterest does say that summer can be slower traffic times, due to vacations or just not being on their phones all the time.
Did you know that 90% of pinners use mobile to search for ideas? So create pins that can be seen on mobile clearly!
A great way to place your best evergreen content consistently is using the SmartLoop feature in Tailwind. This can help recirculate your best pins to several boards, group boards, and space them out so as not to be spammy. You can learn more about Tailwind (the only approved Pinterest scheduler I use and require for my clients) here and here.
Here is where as a creative business owner your numbers can go up and down drastically. There is the holiday season…Christmas, New Year, Hanukkah, and all those special holidays at the end of the year. If you create Holiday content you want to start pinning in October. Same goes with wedding niche businesses, engagement season is about the same time. New Years’, Valentine’s day, and can be all year round as well.
If you write about DIY crafting for kids, summer may be a seasonal time for you. Start pinning those in April. Maybe back to school, spring crafts, winter crafts, start pinning 60 days before the event.
Travel has seasons as well. Pinners can start to plan vacations for summer or holiday travel up to 6 months in advance. They plan,
save pins, and may go back to them later. So in the off travel times of the year, your numbers are going to fluctuate.
Again this is a great way to use SmartLoop in Tailwind. You can set the dates when you want a Seasonal Loop to start and end. I suggest reviewing those Pins in the loops and edit descriptions and hashtags to keep them fresh every year.
PINTEREST ANALYTICS, NUMBERS TO TRACK
Recently numbers have changed on Pinterest, it is an ever-evolving platform and that “monthly viewers” number that I KNOW you are looking at has changed over the last year. So, why is it dropping…that particular number fluctuates daily. THIS IS A Vanity number..this goes up and down all the time. If you have a pin that is doing well it will increase. If someone repinned your pin and that one takes off your numbers go up. The second it stops…that number comes back down.
Please, please, please, stop worrying and stressing about this viewer number. Honestly, it’s similar to likes on IG, it can be a comparison number and really mess with your focus…I wish this number would go away. It would save you all some stress…am I right?!
One number I do look at for my clients in Pinterest Analytics are Impressions, which means that their pins are actually getting eyes on the Pin in the feed. If your pins are in a feed and someone scrolls past it counts as an impression and all those eyeballs on all your pins totals this number monthly. This also goes up and down. But If you are getting more impressions than clicks/saves we need to look at your images.
Are they attracting your ideal client? Do they give too much info away, so the viewer doesn’t even need to click thru to discover the content? What is that saying…don’t give the milk for free. Make them want to read more, draw them in.
IMPORTANT NUMBER!! This means a pinner saved your pin to one of their boards or group boards. This is when this can take off. In analytics, there is an option to filter to Your pins or Others Pins.
Your pins are the ones you pin to your boards. Other pins are those that have been
pinned to a board by someone else. Then this opens up this pin to be viewed in their feed and by their followers, and here’s hoping more repins and more impressions, views, and clicks.
Saves means your audience likes the content and may return to it later, buy the product, read the blog post, or book a call. I know I like to search for recipes or decor ideas and come back to them later. This is something to track and look back to see month to month. Some months may have more saves, some may have more clicks. Are they saving in a certain season and then clicking later on? These are things I love to dive into, the mysteries of Pinterest Analytics!!
This is also something you can create a strategy for, if you have pins people are repinning, create more content like it. Create new images to that post, change up the description, or even write a new post about more of that subject matter.
This is probs the most important number-considering your goals of Pinterest Marketing. If your goal is to drive traffic…this is the number you want to increase over time. The more clicks the more chances you have of making the sale, booking a call, getting a comment on a blog post, or getting a new email subscriber!!
You can totally harness that traffic. You got them there to read what you have to say. Offer them a freebie, a coupon code, a free discovery call, and get them on your email list. Using Pinterest in this manner to grow your business is a win-win. Offer valuable content reaching the reader’s pain points. Give them a freebie opt-in and warm them up on your email list with tips and consistent communication. People buy from those they trust and can relate to.
A simple way to look at this flow:
- Sees your awesome pin and saves it to a board (to read later), or clicks on it to read more.
- Sees that you offer a valuable freebie, signs up for your email list.
- Deliver the freebie immediately and get them in your email sequence.
- Offer weekly/biweekly/monthly tips and treats from your newsletter
- They follow you on IG and FB, etc. Reach out to you for help when they need it.
- Get them on a call (if you’re a service provider)
- Offer a coupon code or first access to great products before they hit the market (product sellers)
- Growing you business!!
This pattern needs to be repeated with every fresh pin you create. Not all pins will take off or drive traffic, but as a strategy you need to think of the final goal.
WRAPPING IT UP
Now when looking at your Pinterest analytics page, there’s a lot of info on there, but these 3 main categories are what I look at, Impressions, Saves, and Clicks. If you wanted to filter by Click rate and Save rate, that is something to look at over time as well. Again, numbers fluctuate daily on the platform, but over time with a proper strategy to reach your Pinterest Marketing goals you have to look at the numbers. I have an awesome Tracker I use for my clients and would love to pass it on to you!!
The end of year totals are already formatted, and the saves and clicks rate are formatted for overall average as well. Just start plugging in your numbers, You don’t have to wait till 2020 to get started either. You can enter last month’s stats and move forward from there. Sign up below, and in exchange for your email address, I will send you MY Pinterest Analytics Tracker and hop on my VIP list so you can keep up to date with Pinterest Tips and News I as get them.
If you have questions about Pinterest or need a second set of eyes on your account? Let’s hop on a Complimentary Call and see how I can help in your Pinterest Marketing with Bloom’s Pinterest Services, or Pinterest Audit and Strategy Sessions.
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Hey!! I hope you are rocking it on Pinterest and if you made it to this post, sadly you have probably had a pin stolen/redirected to those oh so awesome spammy websites!! So, what’s a blogger to do? I want to know…WHO STOLE MY PIN?!
HOW I FOUND THE PIN IN QUESTION
I am going to walk you through a few ways you can check if a pin or a pin image has been stolen or redirected. Just this week I was in checking some analytics on my Pinterest account and recently had a Pin go a bit viral (for me anyway). With being on the platform and in Pinterest circles for a while now I have read and seen bloggers get their pins stolen when popular pins take off.
These scammers see a pin driving traffic to your site and they want to redirect that to their site….shame, shame, shame. In my case, I just wanted to check to make sure. My viral pin was ok, so I checked other pins of mine too. When I was checking stats on this pin in particular-
I scrolled down and found this ⇒ image from the same post, below. I hovered over it and noticed it was linking to another website. Ugh… I guess I’ve made it on Pinterest – I have my first stolen pin.
Clicking on the pin brought up the full image, which was mine… and I clicked on the 3 gray dots on the upper area of the pin.
Now, before I take you into the next step. If you have a pin that is stolen. Copy the link of the stolen pin (trust me you will need this in a minute) and you will also need the URL of proof that it is your image/pin what have you.
I made the mistake of saving the pin to a secret board for later to report…but when I reported the pin all repins will be affected, so to just to be safe, copy the link, do not repin.
REPORTING THE PIN
- Click the 3 gray dots, it will give you a drop down.
- Click Report Pin
- Click My Intellectual Property
- Check Infringes on your copyright,
Pinterest will now take you through the process of reporting a pin. Fill out the info and go to IDENTIFY YOUR WORK, choose what has been compromised. Then this is where you will enter the URL where your property can be seen on your website.
Then you need to identify the item you want to be removed. Enter the pin URL you saved, and check it against the one in the box.
Click Remove, click strike, the person may be a repeat offender and we want these scammers off Pinterest.
Sadly, there are scammers, bots, and software that will scrape data and images all day just to steal them. This is one simple thing we can do to help. Pinterest is cracking down on this as fast as they can, it is just part of playing online.
FINDING A STOLEN PIN WITH THE LENS FEATURE
That funny square on the bottom of your pin image- click that to see similar images and if identical images pop up, hover over them to make sure they are going to your post, not some scammy website.
Pinterest, by the next morning, had confirmed my request and had the image and pin removed. Also, they did say if I want to report additional material go to their Copyright Page.
Now, back to why you shouldn’t pin to a secret board. I received a second email stating that a Pin I saved had been part of a DCMA request and will be removed. They sent the URL and the image that was removed. Funny that when I went to the SO-CALLED website, the server could not be found.
Pinterest also removed the secret pin a had too, but be careful, if you have several pins removed, you may be penalized and your account could get suspended. I am NOT saying this may happen, but I have heard of the coincidence.
So, Thank you Pinterest for being on top of the situation.
I really hope you do not have to deal with the stolen pin issue. There are so may scammers, bots and software out there that will steal images, and your ideas. If these persons could harness the intellect and talent it takes to do harm into using their talents for good, the internet would be a happier place.
If you have any questions about Pinterest, Pinterest Images or Management. Please reach out and see if Bloom Virtual Solutions can help you Grow your Pinterest to drive traffic to your blog, shop, or landing pages.
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Hey there digital business owner, virtual assistant or online entrepreneur. Technology is wonderful and as a business owner we use so many digital platforms everyday. I am here to tell you the 1 thing you need to do in your business today regarding those platforms and the tools to accomplish it!
BACK UP YOUR DATA!!
I have had the unfortunate pleasure of totally freaking out, when my computer took a complete crash recently. I am not sure if it was a virus or not (Facebook can give you pop up scams all the time-be careful, that always seems to be what I am logged into when weird things start happening). I have learned a hard lesson about making sure you always back up your files.
I started my morning as usual, but when I logged into my computer I noticed my sound driver was missing and I had no sound on my laptop at all. So, I did some Googling, which is my specialty, and realized that can happen after an update. I tried all the things they said to do, still nothing. My hubs is in IT, so I had him take a look, and we realized that we needed to do a complete restore!!!!!
WHAT!! OK, freak out #1, I’m going to lose all my docs and graphics if we do that. How am I going to work? My lifeline to my business is on this thing! OMG, this laptop isn’t even a year old!
First, I needed to take a walk…LOL. Once the fog cleared, I realized that my important items are all in Google Drive. This is THE best tool for online entrepreneurs, it’s free, and in the cloud for unlimited storage. I use Google Drive everyday. I have all my client documents saved to folders in my G-Drive that have been shared with me. I also keep spreadsheets, photos, and all my systems/processes in there. I proceeded to move any other important docs (downloads-word docs) to Google Drive so they wouldn’t be lost.
Canva is an app/website that I create my Pin graphics, social media graphics, and even pdf’s/documents. All you need is an account and all your designs are stored with Canva. You can share designs and templates, upload directly to Pinterest, or even download finished graphics to your computer. There is a free version, but I use the Canva for Work due to my needs for creating and resizing images. The images I use to create these graphics were stored on my computer, so I had to move all the ones I wanted to save I moved to another awesome tool.
Tool #3 – Dropbox
This here is a lifesaver. Again another storage solution in the cloud, and you can share files and accept files from clients up to a certain storage capacity before you have to pay. I have my Dropbox organized into Folders for each client and store their images in these shared folders, so they have access to them as well.
After making sure my data and images were safe, we went ahead and proceeded to restore…and THEN IT WOULDN’T RESTART!!
We received the spinning wheel of death! Now, I am one to kinda overreact to things and I really started to panic, I knew my important items could be restored because they were in the cloud, but I freaked out because I am thinking OMG, did I do this? Did I open something I shouldn’t have? I am in and out of websites all day long, who the heck knows what I have done?! Needless to say, I did not work that evening and my sweet husband stayed up till 2 am trying to bring it back to life. Thankfully he worked his IT magic and it did finally come back up, we still didn’t have a sound driver, but hey I don’t need sound.
PS – we did install a new driver, the original just disappeared who knows!!
Now the long road ahead of reinstalling all my apps, extensions, and tools, and all the passwords. Oh My, how many passwords you need as a virtual assistant. Thank goodness for …
My saving grace!! LastPass is an extension you can add-on to your browser that acts like a vault to store all your logins safely. It can generate safe passwords, store digital records, and can share sensitive information safely. Because you should never text or email a password. First and foremost, I needed to have that reinstalled to even begin to start working again. Once I logged in, I was back in action.
I would say if you work in the online space, LastPass is a must, they offer a free plan, and I know you will never forget another login. Again cloud storage, sharing capabilities, and security!!
So, moving forward, God willing we do not have another crash, I am a Cloud girl. I will be honest in the 9-5 world I used Word, Excel, etc. and there is a place for those systems, but due to the hackers and scammers out there in the internet abyss, YOU NEED TO BACK IT UP TO THE CLOUD!!
Daily, weekly, monthly, yearly. Take your pick. If you are not using a cloud system, why not? GO NOW, MOVE ALL YOUR IMPORTANT DOCUMENTS AND IMAGES!!!
I don’t want anyone to have to experience what I went thru, back up your stuff peeps…..and marrying the IT guy helps too!
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Hi, I’m Amy and I manage Pinterest for Creative Business Owners. I would love to work with you or if you ever have any questions about Pinterest shoot me an email, or you can check out our Services.
Make sure to grab our GET STARTED ON PINTEREST checklist, to start your Pinterest Profile off on the right foot!!
Pinterest is my passion. I love the visual search engine so much that I have made this my niche as a Virtual Assistant. As a creative minded individual the platform is so pleasing to my eye. Excellent images and vital information to do or be anything you can dream up.
I work with creatives to grow their reach on Pinterest, and drive traffic to their websites, opt-ins, and landing pages. If you are a photographer and have been debating why you should market your self on Pinterest, I have a case study I would like to share with you. We will call it Client A.
Where we started
I started with my client in February. There were about 200 viewers daily, see screenshot below that was taken in Dec.
I edited their current boards to client A’s branding and categories of photography they provide. We used keywords in the board descriptions and updated any pin descriptions that needed to be optimized. We also created new boards with ideas their clients are looking for on Pinterest already. For example, if they are a family/child photographer, their client would be looking for fun ideas for kids, crafts, or how to decorate the nursery. I started Pinning about 10-20 Pins a day, consistently. and client writes 3 blog posts a week, which keeps the content fresh and plenty! I use Tailwind to schedule the posts, which is the way to show Pinterest you are always there. After about 3 months of consistently pinning we had some amazing stats.
Just their profile alone, went from 200’s to over 3,500 views daily. Look at those impressions….up to 82,000 monthly viewers. Client A actually sent me these screenshots in May, and not too much longer after that we had them up over 200,000 monthly viewers by a Pin that went viral.
That viral pin was from a related board in their niche, but that is OK because Pinners are still seeing the pins that are pinned by Client A because they pinned it originally. As a photographer, Pinterest can be used in a few ways. in this case we use it as a Look Book style for their clients to come to get ideas and inspiration for what to wear and to showcase the beautiful images they create, with a side of helpful ideas for their ideal client. But there are other uses for Pinterest to highlight and grow your business.
Why you should be on Pinterest too.
Pinterest can also be used to grow email lists, or gain followers and drive more traffic to your website. Pinning amazing images is just the start. When someone clicks on your image and goes to your website, you have to pull them in, show them your brand and start a relationship with you. You want to make them want to schedule a session with you or use your business as their engagement/wedding/family photographer. If you are a professional photographer and have been delaying marketing on Pinterest, now is the time!! What better way to get your images and business seen and grow your following. You want to create boards that highlight your services, and offer Ideas to your Ideal clients. You have to think like your client, what would they be searching for. Create a profile to attract your ideal client, keyword your boards and use hashtags that are relevant to your business and what your client wants to see.
Now, is a great time to start, fall is just around the corner. Fall outdoor sessions, and even Christmas photos are being pinned now, in September!!
You want to pin your ideas about 45 days before a seasonal event. As a Photographer though, you can pin year round. Your client may be looking for a maternity, or family photographer, or an engagement or wedding photographer and pinning now, but not schedule a session until months later.
CALL TO ACTION
Want some helpful tips on how to get your business up and going on Pinterest. I have curated a checklist to get you going!
Sign up to get my
“How to Get Started on Pinterest Checklist”here.
Included is a Bonus “How to Optimize Your Images for Pinterest” resource as well.
Do you worry you won’t have time to Pin, I recommend using Tailwind is a Pinterest Approved Scheduler to save time. The first 100 pins are free, so that will get you started with just a few pins a day and increase steadily so your pinning 10-20 pins daily.
Need help? You can go here to see what Pinterest Services I offer to help grow your business.
If you like it, PIN IT!!
When I started my journey into this online business world, I did a lot of research about how to get started, what tools do I need, and how to keep it moving forward. I knew Organization and Systems were important in any business, but this was a whole new world to me after being in the private sector for many years.
Disclaimer: Post may contain affiliate links. This means I may earn a commission should you chose to sign up for a course or make a purchase using my link. I only recommend tools that I personally use and love, and I am sure you will too!
When I started with my first client, I knew I needed a contract and a professional invoice, but where was I going to find one that covered me and my business without costing a fortune. I wasn’t rolling in the $$$ yet. So I went to Pinterest, and I guess everyone else did too. How did I know if this one document is enough, was the person creating it reliable?
The contract I use is legally correct, after much searching and strife. But as my business progressed, I knew I needed to have more systems in place. Things like checklists for onboarding clients, swipe files, pricing lists, things I would use to keep growing my business but keep me organized.
I will be honest, I use Google Docs for most of my lists and systems and they work for what I need, but let me tell you, if I had known I could have a packet with all these documens already created by a mentor in the Virtual Assistant world, for an affordable price. I would have jumped on it from the start.
Let me introduce you to Janine at The VA Finishing School. She is one smart cookie. She has many years of experience in marketing and business and began her virtual assistant career 2 years ago, with VA Celebrity. She too, like me had to come up with all the things needed to stay on track with documents. Janine has taken her passion as a Virtual Assistant and her loving of teaching others and being so helpful too, into her new business, The VA Finishing School.
She is inspiring new and aspiring virtual assisants to have the business of their dreams. She does weekly live Q & A’s in her FB Group. Which is growing by leaps and bounds. You can join her group here. She is a true inspiration to virtual assistants all over the globe.
Her website has a plethera of resources. She is consistent in content that she shares with her followers of her newsletter. But best of all she will be opening her course, VA Kickstart Course – Zero to Launch in 30 Days, in November of 2018.
Her best resource yet is the 30 + Template Pack, jam packed with everything you need to get organized and have your business ready to go even before you get your first client. I would grab this pack TODAY, cause the price will be going up very soon. Right now it is only,
Oh my goodness, Right?! That is less than what I paid for my domain name and hosting when I was starting out.
The VA Finishing School Website has so many tip and tools to help you on your online business journey. You can check out some of her helpful videos here.
So, If you are a virtual assistant or have really considered wanting to pursue this online journey too, come follow Janine and The VA Finishing School, Grab your Packet, and hop in on a FB Live. I promise you, you will be impressed. Welcome to the VA World!!
Facebook Group: Join US!!
The Va Finishing School Blog
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